POSE is not just a shoe.
It’s an invitation to recharge. In a world that never stops, we build footwear that restores energy with every step — innovative materials, essential design, and a soul that combines sport and urban life.
- 2013Founded in Yiwu, Zhejiang — the world’s small-commodity capital.
- 2014First seasonal collection sold out in 10 minutes online.
- 2015In-house R&D centre: EVA compounding, sole structure, foot-feel testing.
- 2019Went global: Shopee, Lazada and TikTok Shop across Southeast Asia.
- 2022No.1 cross-border women’s footwear brand in Thailand.
- 2026Global brand identity unified as POSE — one name, one system, worldwide.
The company behind the brand
| Founded | 2013, Yiwu, Zhejiang Province, China |
| Category focus | Home slippers, slides, kids footwear, bath & hotel lines |
| Intellectual property | 600+ patents and 250+ trademarks across design and utility models |
| Markets | China plus 38 export markets; strongest in Southeast Asia |
| Channels | Own e-commerce flagships, chain-store retail programmes, cross-border platforms, wholesale |
| Manufacturing | Yiwu footwear cluster supply chain; EVA moulding, plush and cotton assembly lines |
| Quality | Incoming material check, in-line inspection, AQL final inspection, pre-shipment report |
Four ideas we build on
- 01Recovery is performance. Rest is not the end of activity — it prepares the next step.
- 02Everyday energy. Not just for athletes. Anyone who lives an intense life deserves comfort.
- 03Soft innovation. Perceptible technology, communicated in a human tone.
- 04Design with attitude. Comfort becomes cool and desirable, not just functional.
What partners get
A supplier that already sells slippers at retail scale, so packaging, labelling and quality expectations are not new to us. Sample development in weeks, not months. English-speaking export team. And an honest answer when a design will not hit a target price.
How we keep it consistent
Material control
Incoming EVA, fabric and adhesive checked against spec; batch records kept per order.
In-line inspection
Every two hours on the line: sole bonding, stitching, size marking and colour match.
Final inspection
AQL sampling on finished goods, report with photos sent before shipment booking.
Testing
SGS / Intertek testing for REACH, phthalates and heavy metals when required by market.
Feel lighter. Move better.
Wholesale, private label or full OEM — tell us what you need.